So, What’s an Anagranimal?

The Concept…

Probably, the strangest animals that you will ever see, the Anagranimals are a gang of magical beasts, each made of up of the body parts of three different animals. The characters include Heidi the Hippo-Croco-Puss, Pedro the Pig-Orilla-Roo and Ebenezer the Ele-Zeb-Zee. The Anagranimals have the ability to swap body parts between themselves – a trick that the gang use to help them on their adventures.

The Founders…

Anagranimals was founded in the summer of 2013 by husband and wife team, Leith and Heidi Moghli. A little known fact about the founders is that they met in 2002 when they both appeared on popular UK TV show, Blind Date. If you were to ever stumble across one of Leith’s old blind date tapes you would see that, even back then, he was fascinated by animals….

Heidi and Leith have moved on from their bad haircut TV days. Leith became a lawyer and cut his teeth advising corporate clients in the private equity sector. Heidi is a dental surgeon and spends her time fixing teeth, Leith’s included! Anagranimals started as a hobby but has developed into a thriving business which the pair manage in their spare time.

The Objective…

Anagranimals was created with three simple objectives (i) to light a spark in the imaginations of children, (ii) to ignite the creativity of youngsters and (iii) to propel kids into a world where learning is fun.

The brand is based on the notion that harnessing a child’s creativity and imagination is what effective teaching is all about. We believe that nurturing a child’s imagination is critical because an active imagination is the foundation stone for future development. The Anagranimals books and toys have been developed, with these principles firmly in mind, to challenge children to use their imaginations and to question the world around them.


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