Anagranimals Scoop BTHA Best New Toy Award


best-new-toyIndustry newcomers, Anagranimals, are celebrating after scooping a prestigious “Best New Toy” award for their new range of interchangeable plush toys at London Toy Fair this week.

Probably, the strangest animals that you will ever see, the Anagranimals are a gang of cuddly creatures each made up of several different animals. The characters include Heidi the Hippo-Croco-Puss, Pedro the Pig-Orilla-Roo and Ebenezer the Ele-Zeb-Zee, to name a few. Each plush toy comes in three separate parts that stick together with Velcro. A child owning a Hippo-Croco-Puss and a Pig-Orilla-Roo can swap and change parts to create a Hippo-Rilla-Roo or a Piggy-Croco-Puss and so on. There are currently six characters to collect with up to 216 potential Anagranimal combinations.

“We are absolutely over the moon,” commented co-founder and Anagranimals CEO Leith Moghli. “The Best New Toy lists are usually dominated by the industry big boys so it’s a huge coup for us to take the prize with our first product launch”.

The new plush toys follow in the wake of the popular Anagranimal children’s books. The first book in the series was published in Q4 2013 to rave reviews. More recently, the books have attracted the attention of publishing heavyweights Hachette and HarperCollins.

“The award is a huge boost,” explains co-founder and managing director Heidi Ells. “The toys are being unveiled for the first time at Toy Fair so it’s fantastic to see them receive such a warm welcome.”

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